wrinkle treatment should start as soon as one sees a wrinkle developing when the wrinkles are still “soft”. If these wrinkles are neglected they become “ingrained” and “scar like” they are impossible to treat successfully. If we intervene early and fill in wrinkles with dermal fillers, then we can prevent the breaks in the skin, commonly known as wrinkles. In addition, if the wrinkles are filled up with fillers, this exerts pressure on the fibroblasts in the area and collagen is stimulated which then gets incorporated into the wrinkle area and causes prolonged filling effects and wrinkle improvement. Repeated filler injections (every 6 to 12 months) will ensure a superior long term result as collagen is continually stimulated. In addition to wrinkles, often an ageing face is less about a softening jawline and more about losing volume higher up in the face viz the temples, the eyebrow area, the anterior and lateral cheeks. When the lower parts of the face start dropping, gravity is defied by lifting and replacing the lost volume with injections of dermal fillers in the upper parts of the face. Soft tissue volumising techniques using dermal fillers reverse these atrophic changes, yielding outstanding